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Cover image for Brand storytelling : put customers at the heart of your brand story
Brand storytelling : put customers at the heart of your brand story
by 
Rodriguez, Miri, author.
Format: 
Books
Publication Date 
2023
Available: Copies:
Cover image for Personal selling
Personal selling
Personal selling
by 
Bogaards, M., author.
Format: 
Books
Publication Date 
2020
Available: Copies:
Cover image for Supplier relationship management : unlocking the hidden value in your supply base
Supplier relationship management : unlocking the hidden value in your supply base
by 
O'Brien, Jonathan, 1967- author.
Format: 
Books
Publication Date 
2018
Available: Copies:
Cover image for Personal selling
Personal selling
Personal selling
by 
Van Heerden, Neels, 1957- editor.
Format: 
Books
Publication Date 
2014
Available: Copies:
Cover image for Managing service excellence : the ultimate guide to building and maintaining a customer-centric organization
Managing service excellence : the ultimate guide to building and maintaining a customer-centric organization
by 
Crutcher, C. William, author.
Format: 
Books
Publication Date 
2014
Available: Copies:
Cover image for Going social : excite customers, generate buzz, and energize your brand with the power of social media
Going social : excite customers, generate buzz, and energize your brand with the power of social media
Going social : excite customers, generate buzz, and energize your brand with the power of social media
by 
Goldman, Jeremy.
Format: 
Books
Publication Date 
2013
Available: Copies:
Cover image for Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence
Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence
by 
Lewis, Mike, 1975-
Format: 
Books
Publication Date 
2013
Available: Copies:
Cover image for Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
by 
Paharia, Rajat.
Format: 
Books
Publication Date 
2013
Available: Copies:
Cover image for The marketing manifesto
The marketing manifesto
The marketing manifesto
by 
Hood, David J.
Format: 
Books
Publication Date 
2013
Available: Copies:
Cover image for Emotional labor in the 21st century : diverse perspectives on the psychology of emotion regulation at work
Emotional labor in the 21st century : diverse perspectives on the psychology of emotion regulation at work
by 
Grandey, Alicia.
Format: 
Books
Publication Date 
2013
Available: Copies:
Cover image for Customers first : dominate your market by winning them over where it counts the most
Customers first : dominate your market by winning them over where it counts the most
by 
Bueno, Bolivar J.
Format: 
Books
Publication Date 
2012
Available: Copies:
Cover image for The market-driven supply chain : a revolutionary model for sales and operations planning in the new on-demand economy
The market-driven supply chain : a revolutionary model for sales and operations planning in the new on-demand economy
by 
Burrows, Robert P. (Robert Penn)
Format: 
Books
Publication Date 
2012
Available: Copies:
Cover image for The conversation company : boost your business through culture, people and social media
The conversation company : boost your business through culture, people and social media
by 
Van Belleghem, Steven.
Format: 
Books
Publication Date 
2012
Available: Copies:
Cover image for The B2B executive playbook : the ultimate weapon for achieving sustainable, predictable & profitable growth
Cover image for Please every customer : delivering stellar customer service across cultures
Please every customer : delivering stellar customer service across cultures
by 
Lucas, Robert W.
Format: 
Books
Publication Date 
2011
Available: Copies:
Cover image for Harvard business review on increasing customer loyalty.
Harvard business review on increasing customer loyalty.
Harvard business review on increasing customer loyalty.
Format: 
Books
Publication Date 
2011
Available: Copies:
Cover image for Wired and dangerous : how your customers have changed and what to do about it
Wired and dangerous : how your customers have changed and what to do about it
by 
Bell, Chip R.
Format: 
Books
Publication Date 
2011
Available: Copies:
Cover image for Customer service : career success through customer loyalty
Customer service : career success through customer loyalty
by 
Timm, Paul R.
Format: 
Books
Publication Date 
2011
Available: Copies:
Cover image for Harvard business review on reinventing your marketing.
Harvard business review on reinventing your marketing.
Harvard business review on reinventing your marketing.
Format: 
Books
Publication Date 
2011
Available: Copies:
Cover image for The new relationship marketing : how to build a large, loyal, profitable network using the social Web
The new relationship marketing : how to build a large, loyal, profitable network using the social Web
by 
Smith, Mari, 1966-
Format: 
Books
Publication Date 
2011
Available: Copies:
Cover image for The old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting your business
The old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting your business
by 
Pearson, Timothy R.
Format: 
Books
Publication Date 
2011
Available: Copies:
Cover image for Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks)
Cover image for Turn clicks into customers : proven marketing techniques for converting online traffic into revenue
Turn clicks into customers : proven marketing techniques for converting online traffic into revenue
Turn clicks into customers : proven marketing techniques for converting online traffic into revenue
by 
Forrester, Duane.
Format: 
Books
Publication Date 
2010
Available: Copies:
Cover image for Effective customer care
Effective customer care
Effective customer care
by 
Wellington, Patricia.
Format: 
Books
Publication Date 
2010
Available: Copies:
Cover image for Relationship marketing : a consumer experience approach
Relationship marketing : a consumer experience approach
by 
Baron, Steve.
Format: 
Books
Publication Date 
2010
Available: Copies:
Cover image for The relationship revolution : closing the customer promise gap
The relationship revolution : closing the customer promise gap
The relationship revolution : closing the customer promise gap
by 
Hochman, Larry.
Format: 
Books
Publication Date 
2010
Available: Copies:
Cover image for The power of appreciative inquiry : a practical guide to positive change
The power of appreciative inquiry : a practical guide to positive change
by 
Whitney, Diana Kaplin.
Format: 
Books
Publication Date 
2010
Available: Copies:
Cover image for Relationship selling
Relationship selling
by 
Johnston, Mark W.
Format: 
Books
Publication Date 
2010
Available: Copies:
Cover image for eMarketing strategies for the complex sale
eMarketing strategies for the complex sale
by 
Albee, Ardath.
Format: 
Books
Publication Date 
2010
Available: Copies:
Cover image for Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business!
Cover image for The new influencers : a marketer's guide to the new social media
The new influencers : a marketer's guide to the new social media
by 
Gillin, Paul.
Format: 
Books
Publication Date 
2009
Available: Copies:
Cover image for The next evolution of marketing : connect with your customers by marketing with meaning
The next evolution of marketing : connect with your customers by marketing with meaning
by 
Gilbreath, Bob.
Format: 
Books
Publication Date 
2009
Available: Copies:
Cover image for Open innovation in the financial services : growing through openness, flexibility and customer integration
Open innovation in the financial services : growing through openness, flexibility and customer integration
Open innovation in the financial services : growing through openness, flexibility and customer integration
by 
Fasnacht, Daniel, 1964-
Format: 
Books
Publication Date 
2009
Available: Copies:
Cover image for The customer rules : the 14 indispensable, irrefutable, and indisputable qualities of the greatest service companies in the world
The customer rules : the 14 indispensable, irrefutable, and indisputable qualities of the greatest service companies in the world
Cover image for Relationship selling
Relationship selling
by 
Johnston, Mark W.
Table of contents http://catdir.loc.gov/catdir/toc/ecip073/2006034513.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0707/2006034513-d.html
Format: 
Books
Publication Date 
2008
Available: Copies:
Cover image for The power of two : how smart companies create win-win customer-supplied partnerships that outperform the competition
Cover image for The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!
Cover image for Customer care excellence : how to create an effective customer focus
Customer care excellence : how to create an effective customer focus
Customer care excellence : how to create an effective customer focus
by 
Cook, Sarah, 1955-
Format: 
Books
Publication Date 
2008
Available: Copies:
Cover image for Buyer behaviour : understanding consumer psychology and marketing
Buyer behaviour : understanding consumer psychology and marketing
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2007
Available: Copies:
Cover image for Stop acting like a seller and start thinking like a buyer : improve sales effectiveness by helping customers buy
Cover image for The satisfied customer : winners and losers in the battle for buyer preference
The satisfied customer : winners and losers in the battle for buyer preference
by 
Fornell, Claes.
Table of contents only http://www.loc.gov/catdir/toc/ecip0720/2007024932.html
Format: 
Books
Publication Date 
2007
Available: Copies:
Cover image for The DNA of customer experience : how emotions drive value
The DNA of customer experience : how emotions drive value
The DNA of customer experience : how emotions drive value
by 
Shaw, Colin.
http://www.gbv.de/dms/zbw/525506470.pdf
Format: 
Books
Publication Date 
2007
Available: Copies:
Cover image for Lean solutions : how companies and customers can create value and wealth together
Lean solutions : how companies and customers can create value and wealth together
by 
Womack, James P.
Format: 
Books
Publication Date 
2007
Available: Copies:
Cover image for What the customer wants you to know : how everybody needs to think differently about sales
Cover image for Care packages for your customers : an idea a week to enhance customer service
Care packages for your customers : an idea a week to enhance customer service
by 
Glanz, Barbara A.
Format: 
Books
Publication Date 
2007
Available: Copies:
Cover image for Publish and prosper : blogging for your business
Publish and prosper : blogging for your business
Publish and prosper : blogging for your business
by 
Byron, D. L.
Format: 
Books
Publication Date 
2006
Available: Copies:
Cover image for Naked conversations : how blogs are changing the way businesses talk with customers
Naked conversations : how blogs are changing the way businesses talk with customers
by 
Scoble, Robert, 1965-
Format: 
Books
Publication Date 
2006
Available: Copies:
Cover image for Handbook of customer satisfaction and loyalty measurement
Handbook of customer satisfaction and loyalty measurement
by 
Hill, Nigel, 1952-
Format: 
Books
Publication Date 
2006
Available: Copies:
Cover image for Outside innovation : how your customers will co-design your company's future
Outside innovation : how your customers will co-design your company's future
Outside innovation : how your customers will co-design your company's future
by 
Seybold, Patricia B.
Format: 
Books
Publication Date 
2006
Available: Copies:
Cover image for Build your customer strategy : a guide to creating profitable relationships
Build your customer strategy : a guide to creating profitable relationships
Build your customer strategy : a guide to creating profitable relationships
by 
Barnes, James G.
Table of contents only http://www.loc.gov/catdir/toc/ecip0610/2006008676.html
Format: 
Books
Publication Date 
2006
Available: Copies:
Cover image for Connecting with your customers.
Connecting with your customers.
by 
Harvard Business School.
Table of contents only http://www.loc.gov/catdir/toc/ecip0610/2006007913.html
Format: 
Books
Publication Date 
2006
Available: Copies:
Cover image for Beyond six sigma : profitable growth throuth customer value creation
Beyond six sigma : profitable growth throuth customer value creation
Beyond six sigma : profitable growth throuth customer value creation
by 
Plaster, Gary.
Table of contents only http://www.loc.gov/catdir/toc/ecip0517/2005023556.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0623/2005023556-d.html
Format: 
Books
Publication Date 
2006
Available: Copies:
Cover image for Questions that sell : the powerful process for discovering what your customer really wants
Questions that sell : the powerful process for discovering what your customer really wants
by 
Cherry, Paul.
Table of contents http://www.loc.gov/catdir/toc/ecip063/2005033216.html
Format: 
Books
Publication Date 
2006
Available: Copies:
Cover image for Trust-based selling : using customer focus and collaboration to build long-term relationships
Trust-based selling : using customer focus and collaboration to build long-term relationships
Trust-based selling : using customer focus and collaboration to build long-term relationships
by 
Green, Charles H.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0623/2005031036-b.html
Format: 
Books
Publication Date 
2006
Available: Copies:
Cover image for Up close and personal? : customer relationship marketing @ work
Up close and personal? : customer relationship marketing @ work
by 
Gamble, Paul R.
Table of contents http://www.loc.gov/catdir/toc/ecip066/2006001621.html
Format: 
Books
Publication Date 
2006
Available: Copies:
Cover image for Great customer connections : simple psychological techniques that guarantee exceptional service
Great customer connections : simple psychological techniques that guarantee exceptional service
by 
Gallagher, Richard S.
Table of contents http://www.loc.gov/catdir/toc/ecip063/2005033220.html
Format: 
Books
Publication Date 
2006
Available: Copies:
Cover image for Handbook of CRM : achieving excellence in customer management
Handbook of CRM : achieving excellence in customer management
Handbook of CRM : achieving excellence in customer management
by 
Payne, Adrian.
Format: 
Books
Publication Date 
2006
Available: Copies:
Cover image for The working world for young adults. Customer service an attitude not an occupation
The working world for young adults. Customer service an attitude not an occupation
The working world for young adults. Customer service an attitude not an occupation
by 
Dieffenbach, Michael.
Format: 
Video disc
Publication Date 
2006
Available: Copies:
Cover image for 151 quick ideas to get new customers
151 quick ideas to get new customers
151 quick ideas to get new customers
by 
Wilson, Jerry R.
Format: 
Books
Publication Date 
2006
Available: Copies:
Cover image for Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising
Cover image for Implementing strategic change : tools for transforming an organization
Implementing strategic change : tools for transforming an organization
Implementing strategic change : tools for transforming an organization
by 
Hoisington, Steven H., 1953-
Format: 
Books
Publication Date 
2005
Available: Copies:
Cover image for Passionate and profitable : why customer strategies fail and ten steps to do them right
Passionate and profitable : why customer strategies fail and ten steps to do them right
Cover image for Revolutionize your customer experience / Colin Shaw.
Revolutionize your customer experience / Colin Shaw.
Revolutionize your customer experience / Colin Shaw.
by 
Shaw, Colin, 1928-
Contributor biographical information http://www.loc.gov/catdir/bios/hol059/2004056536.html
Publisher description http://www.loc.gov/catdir/description/hol054/2004056536.html
Table of contents http://www.loc.gov/catdir/toc/hol052/2004056536.html
Format: 
Books
Publication Date 
2005
Available: Copies:
Cover image for Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty
Cover image for Your client's story : know your clients and the rest will follow
Your client's story : know your clients and the rest will follow
by 
West, Scott, 1959-
Table of contents http://www.loc.gov/catdir/toc/ecip058/2005004959.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0708/2005004959-d.html
Format: 
Books
Publication Date 
2005
Available: Copies:
Cover image for Building great customer experiences
Building great customer experiences
Building great customer experiences
by 
Shaw, Colin, 1958-
Format: 
Books
Publication Date 
2005
Available: Copies:
Cover image for ProfitBrand : how to increase the profitability, accountability & sustainability of brands
Cover image for Dealing with the customer from hell : a survival guide
Dealing with the customer from hell : a survival guide
Dealing with the customer from hell : a survival guide
by 
Belding, Shaun.
Format: 
Books
Publication Date 
2005 2004
Available: Copies:
Cover image for Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy
Cover image for Culture and positioning as determinants of strategy : personality and the business organization
Cover image for The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena
Cover image for The consumer-- or else! : consumer-centric business paradigms
The consumer-- or else! : consumer-centric business paradigms
The consumer-- or else! : consumer-centric business paradigms
by 
Schuster, Camille Passler, 1950-
Table of contents http://www.loc.gov/catdir/toc/ecip044/2003012040.html
Format: 
Books
Publication Date 
2004
Available: Copies:
Cover image for Killer customers : tell the good from the bad and crush your competitors
Killer customers : tell the good from the bad and crush your competitors
Cover image for Who stole my customer?? : winning strategies for creating and sustaining customer loyalty
Who stole my customer?? : winning strategies for creating and sustaining customer loyalty
by 
Thompson, Harvey.
Format: 
Books
Publication Date 
2004
Available: Copies:
Cover image for The businessperson's toolbox of really useful business ideas. 2
The businessperson's toolbox of really useful business ideas. 2
The businessperson's toolbox of really useful business ideas. 2
by 
Brooks, Ian Royston, 1948-
Format: 
Books
Publication Date 
2003
Available: Copies:
Cover image for The power of appreciative inquiry : a practical guide to positive change
The power of appreciative inquiry : a practical guide to positive change
by 
Whitney, Diana Kaplin.
Format: 
Books
Publication Date 
2003
Available: Copies:
Cover image for What's keeping your customers up at night? : close more deals by selling to your client's pain
Cover image for Buyer behaviour : a multi-cultural approach
Buyer behaviour : a multi-cultural approach
Buyer behaviour : a multi-cultural approach
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2003
Available: Copies:
Cover image for Dealing with difficult people
Dealing with difficult people
by 
Osborne, Christina.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0721/2001055343-d.html
Format: 
Books
Publication Date 
2002
Available: Copies:
Cover image for The ten demandments : rules to live by in the age of the demanding customer
The ten demandments : rules to live by in the age of the demanding customer
by 
Mooney, Kelly.
Format: 
Books
Publication Date 
2002
Available: Copies:
Cover image for Seven power strategies for building customer loyalty
Seven power strategies for building customer loyalty
by 
Timm, Paul R.
Format: 
Books
Publication Date 
2001
Available: Copies:
Cover image for One to one, B2B : customer development strategies for the business to business world
One to one, B2B : customer development strategies for the business to business world
by 
Peppers, Don.
Format: 
Books
Publication Date 
2001
Available: Copies:
Cover image for Customer equity : building and managing relationships as valuable assets
Customer equity : building and managing relationships as valuable assets
by 
Blattberg, Robert C., 1942-
Format: 
Books
Publication Date 
2001
Available: Copies:
Cover image for Emotion marketing : the Hallmark way of winning customers for life
Emotion marketing : the Hallmark way of winning customers for life
Emotion marketing : the Hallmark way of winning customers for life
by 
Robinette, Scott.
Contributor biographical information http://www.loc.gov/catdir/bios/mh041/00065374.html
Publisher description http://www.loc.gov/catdir/description/mh021/00065374.html
Table of contents http://www.loc.gov/catdir/toc/mh021/00065374.html
Format: 
Books
Publication Date 
2001
Available: Copies:
Cover image for The loyalty effect : the hidden force behind growth, profits, and lasting value
The loyalty effect : the hidden force behind growth, profits, and lasting value
The loyalty effect : the hidden force behind growth, profits, and lasting value
by 
Reichheld, Frederick F.
Format: 
Books
Publication Date 
2001 1996
Available: Copies:
Cover image for Human relations in business : developing interpersonal and leadership skills
Human relations in business : developing interpersonal and leadership skills
by 
Aamodt, Michael G.
Format: 
Books
Publication Date 
2001
Available: Copies:
Cover image for Call centre effectiveness
Call centre effectiveness
Call centre effectiveness
by 
Els, Lien.
Format: 
Books
Publication Date 
2000
Available: Copies:
Cover image for The psychology of customer service
The psychology of customer service
The psychology of customer service
by 
Jude, Brian.
Format: 
Books
Publication Date 
1998 1990
Available: Copies:
Cover image for Aftermarketing : how to keep customers for life through relationship marketing
Aftermarketing : how to keep customers for life through relationship marketing
by 
Vavra, Terry G.
Format: 
Books
Publication Date 
1995
Available: Copies:
Cover image for Advances in relationship marketing
Advances in relationship marketing
Cover image for Command performance : the art of delivering quality service
Command performance : the art of delivering quality service
Format: 
Books
Publication Date 
1994
Available: Copies:
Cover image for World class! : strategies for winning with your customer.
World class! : strategies for winning with your customer.
World class! : strategies for winning with your customer.
by 
Manning, Anthony D.
Format: 
Books
Publication Date 
1989
Available: Copies:
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