Search Results for Positioning (Advertising)

2 Results

00IIE

Etzel, Michael J.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing

Available: Copies:

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales

Available: Copies:

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