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Cover image for How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social media
How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social media
How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social media
by 
Sineke, Natalie.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's
Available: Copies:
Cover image for Could the use of storytelling and visual representation be an alternative way to communicate a company's strategy to Generation Y employment?
Could the use of storytelling and visual representation be an alternative way to communicate a company's strategy to Generation Y employment?
Could the use of storytelling and visual representation be an alternative way to communicate a company's strategy to Generation Y employment?
by 
Mamogobo, Lucia.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Could the use of storytelling and visual representation be an alternative way to communicate a
Available: Copies:
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