Search Results for Advertising campaigns.

12 Results
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Cover image for Integrated organisational communication
Integrated organisational communication
Integrated organisational communication
by 
Barker, Rachel, 1958-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
traditional advertising -- ch. 9. Advertising management -- ch. 10. Integrated online communication -- Section
Available: Copies:
Cover image for The fundamentals of creative advertising
The fundamentals of creative advertising
The fundamentals of creative advertising
by 
Burtenshaw, Ken.
Format: 
Books
Publication Date 
2011
Excerpt: 
Advertising campaigns.
Available: Copies:
Cover image for Environment, media and communication
Environment, media and communication
Environment, media and communication
by 
Hansen, Anders, 1957-
Format: 
Books
Publication Date 
2010
Excerpt: 
environmental issues or campaigns. The book finishes with an examination of the key approaches and models used
Available: Copies:
Cover image for A history of advertising
A history of advertising
by 
Pincas, Stepháne.
Format: 
Books
Publication Date 
2008
Excerpt: 
Advertising campaigns -- History.
Available: Copies:
Cover image for The fundamentals of creative advertising
The fundamentals of creative advertising
The fundamentals of creative advertising
by 
Burtenshaw, Ken.
Click here to view book
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=354463
Format: 
Electronic Resources
Publication Date 
2006
Excerpt: 
Advertising campaigns.
Available: Copies:
Cover image for Guerrilla advertising : unconventional brand communication
Guerrilla advertising : unconventional brand communication
Guerrilla advertising : unconventional brand communication
by 
Lucas, Gavin, 1975-
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising campaigns.
Available: Copies:
Cover image for Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising
Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising
Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising
by 
Jaffe, Joseph, 1970-
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising -- Technological innovations.
Available: Copies:
Cover image for Truth, lies, and advertising : the art of account planning
Truth, lies, and advertising : the art of account planning
Truth, lies, and advertising : the art of account planning
by 
Steel, Jon.
Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html
Format: 
Books
Publication Date 
1998
Excerpt: 
Advertising campaigns -- United States -- Planning.
Available: Copies:
Cover image for Under the radar : talking to today's cynical consumer
Under the radar : talking to today's cynical consumer
Under the radar : talking to today's cynical consumer
by 
Bond, Jonathan, 1957-
Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar
Format: 
Books
Publication Date 
1998
Excerpt: 
Advertising campaigns -- United States.
Available: Copies:
Cover image for Nike culture : the sign of the swoosh
Nike culture : the sign of the swoosh
Nike culture : the sign of the swoosh
by 
Goldman, Robert, 1949-
ebrary http://site.ebrary.com/id/10369665
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=45541
Google http://books.google.com/books?id=aCGTAAAAIAAJ
MyiLibrary http://www.myilibrary.com?id=255942
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/98061739-t.html
Format: 
Electronic Resources
Publication Date 
1998
Excerpt: 
Advertising campaigns -- Psychological aspects.
Available: Copies:
Cover image for Disruption : overturning conventions and shaking up the marketplace
Disruption : overturning conventions and shaking up the marketplace
Disruption : overturning conventions and shaking up the marketplace
by 
Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/onix05/96021256.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/96021256.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/96021256.html
Format: 
Books
Publication Date 
1996
Excerpt: 
Advertising -- Cross-cultural studies.
Available: Copies:
Cover image for Advertisng campaign strategy: A guide to marketing communitation plans
Advertisng campaign strategy: A guide to marketing communitation plans
Advertisng campaign strategy: A guide to marketing communitation plans
Format: 
Books
Excerpt: 
Advertisng campaign strategy: A guide to marketing communitation plans
Available: Copies:
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