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The media handbook : a complete guide to advertising media selection, planning, research, and buying

Katz, Helen E.

Format:

Books

Publication Date

2014

Excerpt:

Routledge communication series.

Available: Copies:

The media handbook : a complete guide to advertising media selection, planning, research, and buying

Katz, Helen E.

Format:

Books

Publication Date

2010

Excerpt:

Routledge communication series.

Available: Copies:

Advertising media planning : a brand management approach

Kelley, Larry D., 1955- author.

Format:

Books

Publication Date

2023

Excerpt:

four key parts, walking the student through the foundations of brand communication, communication

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Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

with a Communication Budget -- Setting Communication Objectives -- Communication Idea and Briefing

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International advertising : communicating across cultures

Mueller, Barbara, 1958-

Format:

Books

Publication Date

1996

Excerpt:

International advertising : communicating across cultures / Mueller, Barbara, 1958-

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