by
Hackley, Christopher E., author.
Format:
Books
Publication Date
2021
Excerpt:
-- Communication strategy and advertising strategy -- Advertising strategy and creative development -- Media and
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2015
Excerpt:
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
by
Wells, William, 1926-
Format:
Books
Publication Date
2003
Excerpt:
-- pt. 5. Integrating marketing communication elements -- Sales promotion -- Public relations -- Retail
by
Mueller, Barbara, 1958-
Format:
Books
Publication Date
1996
Excerpt:
International advertising : communicating across cultures / Mueller, Barbara, 1958-