by
Hackley, Christopher E., author.
Format:
Books
Publication Date
2021
Excerpt:
strategic brand management process and communication planning -- IMC planning -- Limitations to IMC -- The
by
Holtzhausen, Derina Rhoda, author.
Format:
Books
Publication Date
2021
Excerpt:
Principles of strategic communication / Holtzhausen, Derina Rhoda, author.
by
Chernev, Alexander, author
Format:
Books
Publication Date
2020
Excerpt:
Strategic brand management / Chernev, Alexander, author
by
Wells, William, 1926-
Format:
Books
Publication Date
2006
Excerpt:
-- 6. Strategic research -- 7. Strategic planning -- Part-ending case : chick-fil-A : planning and
by
Levinson, Jay Conrad.
Format:
Books
Publication Date
2005
Excerpt:
. Business networking -- Day 13. Strategic alliances and fusion marketing -- Day 14. Direct selling -- Day 15
by
Schenck, Barbara Findlay.
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html
Format:
Books
Publication Date
2005
Excerpt:
Advertising media planning.
by
Tellis, Gerard J., 1950-
Inhaltsverzeichnis Advertising and sales promotion strategy
Format:
Books
Publication Date
1998 1997
Excerpt:
Strategic Decisions. The Regulatory Environment of Promotion. Advertising Agencies and the Creative Process