by
Kanner, Bernice.
Publisher description http://www.loc.gov/catdir/description/mh041/2003025366.html
Table of contents http://www.loc.gov/catdir/toc/ecip0411/2003025366.html
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2003025366.html
Table of contents http://www.loc.gov/catdir/toc/ecip0411/2003025366.html
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2003025366.html
Format:
Books
Publication Date
2004
Excerpt:
, Pocketbook Power is a must-read for advertising and marketing professionals who are determined to reach the
by
Zikmund, William G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Format:
Books
Publication Date
2002
Excerpt:
communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management