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Cover image for Marketing and information technology : the strategy, application and implementation of IT in marketing
Marketing and information technology : the strategy, application and implementation of IT in marketing
Marketing and information technology : the strategy, application and implementation of IT in marketing
by 
O'Connor, John, 1960-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015155465&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1997
Excerpt: 
changing role of IT in customer service and sales. A wide variety of cases and vignettes are used
Available: Copies:
Cover image for Management information systems : a managerial end user perspective
Management information systems : a managerial end user perspective
Management information systems : a managerial end user perspective
by 
O'Brien, James A., 1936-
Format: 
Books
Publication Date 
1993
Excerpt: 
Real World Cases, Problems, and Exercises -- 1. Introduction to Information Systems -- 2
Available: Copies:
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