25 Results
000000000000IIE
by 
Oliver, Sandra.
Format: 
Books
Publication Date 
2001
Excerpt: 
Public relations strategy / Oliver, Sandra.
Available: Copies:
by 
Coombs, W. Timothy.
Format: 
Books
Publication Date 
2009
Excerpt: 
PR strategy and application : managing influence / Coombs, W. Timothy.
Available: Copies:
by 
Singleton, Alex.
Format: 
Books
Publication Date 
2014
Excerpt: 
ThePR masterclass : How to develop a public relations strategy that works! / Singleton, Alex.
Available: Copies:
Cover image for International communications strategy : developments in cross-cultural communications, PR and social media
by 
Cambie, Silvia.
Format: 
Books
Publication Date 
2009
Excerpt: 
International communications strategy : developments in cross-cultural communications, PR and
Available: Copies:
by 
Silverman, Deborah A., author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Media, Earned Media, Shared Media, and Owned Media). As a leader in teaching public relations strategy
Available: Copies:
by 
O'Donnell, Aoife, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Dr Robbie Smyth -- 10. The Roles of PR Practitioners -- 11. Developing a PR Strategy -- 12. Content
Available: Copies:
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-based and social media. As a leader in teaching public relations strategy, this text is ideal for students
Available: Copies:
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-- 3. The Concept of Strategy -- 4. The Three Management Levels of Strategic Communication -- 5. Ethics
Available: Copies:
Cover image for Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
philanthropy; Corporate social responsibility; Volunteerism; Activism -- Proactive strategy 2: Communication
Available: Copies:
by 
Diggs-Brown, Barbara.
Format: 
Books
Publication Date 
2012
Excerpt: 
. Historical Perspective -- 4. Strategy in Public Relations -- Part 2: FOUNDATIONS OF PUBLIC RELATIONS. 5
Available: Copies:
by 
Wilcox, Dennis L.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Communication --Evaluation -- pt. 3. Strategy: Public Opinion and Persuasion -- Conflict Management: Dealing
Available: Copies: