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Cover image for Social media marketing : a strategic approach.
Social media marketing : a strategic approach.
by 
Zahay, Debra L., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
6
Available: Copies:
Cover image for Social media marketing : theories & applications
Social media marketing : theories & applications
Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Companion website http://study.sagepub.com/businessandmanagement
Format: 
Books
Publication Date 
2018
Excerpt: 
: Gaming and Hybrid Platforms; Chapter 6: Mobile and Location-Based Platforms; Part III: Understanding
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Cover image for Social media : a critical introduction
Social media : a critical introduction
by 
Fuchs, Christian, 1976- author.
Format: 
Books
Publication Date 
2017 2014
Excerpt: 
. -- II. APPLICATIONS: 5. The Power and Political Economy of Social Media -- 6. Google: Good or Evil
Available: Copies:
Cover image for Social media marketing : theories & applications
Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- References -- 6. Mobile And Location-Based Platforms -- Chapter Overview -- Learning Outcomes -- Mobile and
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Cover image for The best digital marketing campaigns in the world II
The best digital marketing campaigns in the world II
by 
Ryan, Damian, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
Boat Race -- Case study 4. Faktum Hotels -- Case study 5. JetBlue Getaways -- Case study 6. Heinz Beanz
Available: Copies:
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
6
Available: Copies:
Cover image for Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher.
Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher.
by 
Barker, Melissa S.
Format: 
Books
Publication Date 
2013
Excerpt: 
Engagement for Social Media -- 5. Publishing Blogs -- 6. Publishing Podcasts & Webinarw -- 7. Publishing
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Cover image for The plugged-in professor : tips and techniques for teaching with social media
The plugged-in professor : tips and techniques for teaching with social media
by 
Ferris, Sharmila Pixy, editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
/ Alison Hicks -- pt. 2 COMMUNICATION AND COLLABORATION -- 2A.Communication, Oral And Written -- 6.Using
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Cover image for Sustainability, participation & culture in communication theory and praxis
Sustainability, participation & culture in communication theory and praxis
by 
Servaes, Jan, 1952- editor.
Format: 
Electronic Resources
Publication Date 
2013
Excerpt: 
6
Available: Copies:
Cover image for Sport beyond television : the internet, digital media and the rise of networked media sport
Sport beyond television : the internet, digital media and the rise of networked media sport
by 
Hutchins, Brett, 1973-
Format: 
Books
Publication Date 
2012
Excerpt: 
.Online Crowds and Fandom -- 6.Sports Journalism: Convergence and a Leaking Craft -- 7.Computer Games and
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Cover image for Engagement marketing : how small business wins in a socially connected world
Engagement marketing : how small business wins in a socially connected world
Engagement marketing : how small business wins in a socially connected world
by 
Goodman, Gail F., 1960-
Format: 
Books
Publication Date 
2012
Excerpt: 
BUSINESS WITH ENGAGEMENT MARKETING -- ch. 6 How Social Visibility Happens -- ch. 7 Engagement Marketing in
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Cover image for The handbook of online and social media research : tools and techniques for market researchers
The handbook of online and social media research : tools and techniques for market researchers
The handbook of online and social media research : tools and techniques for market researchers
by 
Poynter, Ray.
Cover image http://catalogimages.wiley.com/images/db/jimages/9780470710401.jpg
Format: 
Books
Publication Date 
2010
Excerpt: 
Summary -- PART II -- Qualitative Research -- 6 Overview of Online Qualitative Research -- 7 Online Focus
Available: Copies:
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