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new edition includes diverse examples of current cases along with classic cases that stand the test of

. Written in a style that is easy-to-read with chapter summaries and questions to test critical thinking

cases and current events, along with classic cases that stand the test of time. It includes new research

initiatives using MVPs and data-informed learning to test hypotheses and find high-value features Split

future-focused mindset and enables you to envision, stress-test and prototype adaptable, informed and