Search Results for Advertising -- Finance.

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Cover image for Kellogg on branding in a hyper-connected world
Kellogg on branding in a hyper-connected world
Kellogg on branding in a hyper-connected world
by 
Tybout, Alice M. éditeur intellectuel.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2019
Excerpt: 
/ Julie Hennessy -- Connecting marketing and finance via brand value / Bobby J. Calder -- Section four
Available: Copies:
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
Key marketing metrics : the 50+ metrics every manager needs to know
Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Advertising Metrics -- Online, Email, And Mobile Metrics -- Marketing And Finance -- The Marketing Metrics X
Available: Copies:
Cover image for Fundamentals of information systems
Fundamentals of information systems
by 
Stair, Ralph M., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
: Applying Business Intelligence to Social Media Data to Make Advertising Decisions -- Medihelp: Transforming
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Cover image for Managing corporate communication : a cross-cultural approach
Managing corporate communication : a cross-cultural approach
by 
Gambetti, Rossella.
Format: 
Books
Publication Date 
2013
Excerpt: 
concepts -- Academic perspective on advertising -- Industry concepts: from advertising to commercial
Available: Copies:
Cover image for Campaign communication and political marketing
Campaign communication and political marketing
Campaign communication and political marketing
by 
Maarek, Philippe J.
Format: 
Books
Publication Date 
2011
Excerpt: 
strategy, demography, the effect of campaign finance regulation on funding, and more. Draws on a variety of
Available: Copies:
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