Marketing management : a South African perspective

The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing communication management -- Digital marketing -- Customer value and retention -- People, processes and physical evidence -- Marketing planning, implementation and control -- Marketing metrics-- International marketing-- Marketing in emerging and developing countries-- Services marketing-- Business-to-business marketing