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Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'

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Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'
Title:
Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'
Author:
Roriston, Delia.
Personal Author:
Roriston, Delia.
Publication Information:
2011.
Physical Description:
62 pages
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2011.
Subject Term:
Branding (Marketing)

Consumers -- Research.
Copies:
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