by 
 Carpenter, Tom.
Format: 
Electronic Resources
Publication Date 
 2010
Excerpt: 
Carpenter, Tom.
by 
 Tybout, Alice M. éditeur intellectuel.
Format: 
Books
Publication Date 
 2019
Excerpt: 
-mover advantage / Gregory S. Carpenter, Kent Nakamoto -- Leading the brand : brand strategy orchestration and
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