Shifts in the use and reception of media by consumer : differentiating the relationship between the consumer and new media from the previous relationship with traditional mass media
Title:
Shifts in the use and reception of media by consumer : differentiating the relationship between the consumer and new media from the previous relationship with traditional mass media
Author:
Houghton, Tamarind.
Personal Author:
Publication Information:
2008.
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2008.
Added Corporate Author: