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Value-driven channel strategy : extending the lean approach
Value-driven channel strategy : extending the lean approach
by 
Reidenbach, R. Eric.
Table of contents http://www.loc.gov/catdir/toc/ecip0511/2005011610.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Value-driven channel strategy : extending the lean approach / Reidenbach, R. Eric.
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