-- Print and digital newspapers -- Magazines -- Recorded music -- Radio -- Film and video -- Television

-- Newspapers: Mobilizing delivery -- Magazines: Chasing the audience -- Recordings: streaming sounds -- Radio

. Executing the creative -- 12. Media planning essential -- 13. Media planning: newspapers, magazines, TV and

-- Attention -- Interest -- Desire -- Credibility -- Action -- Copywriting for newspapers -- Copywriting for

The agency structure -- The Media Options. Newspapers and magazines ; Radio ; TV and cinema

television in South Africa -- (Re)defining community newspapers.

News and society -- The culture of journalism -- Becoming a journalist -- Newspapers -- Magazines

Newspaper layout and typography.