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1.
Kellogg on branding in a hyper-connected world
Kellogg on branding in a hyper-connected world
by
Tybout, Alice M. éditeur intellectuel.
EBSCO
https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site
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2019
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Kellogg School of Management.
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2.
Strategic brand management
Strategic brand management
by
Chernev, Alexander, author
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Publication Date
2020
Excerpt:
Strategic brand management / Chernev, Alexander, author
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