Search Results for Advertising media planning.

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373.

Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

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Format:

Electronic Resources

Publication Date

2015

Excerpt:

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

Available: Copies:

374.

The media handbook : a complete guide to advertising media selection, planning, research, and buying

Katz, Helen E.

Format:

Books

Publication Date

2014

Excerpt:

The media handbook : a complete guide to advertising media selection, planning, research, and

Available: Copies:

375.

Integrated marketing communication

Van Heerden, Neels, 1957-

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Format:

Books

Publication Date

2019

Excerpt:

Advertising.

Available: Copies:

376.

Advertising and integrated brand promotion

O'Guinn, Thomas C., author.

Format:

Books

Publication Date

2019

Excerpt:

Advertising media planning.

Available: Copies:

377.

MKTG 10

Lamb, Charles W., author.

Format:

Books

Publication Date

2017

Excerpt:

-- Personal selling and sales management -- Social media and marketing -- Part 6: Pricing decisions -- Pricing

Available: Copies:

378.

Marketing for hospitality and tourism

Kotler, Philip, author.

Format:

Books

Publication Date

2017

Excerpt:

marketing in strategic planning -- Developing hospitality and tourism marketing opportunities and strategies

Available: Copies:

379.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

Advertising media planning.

Available: Copies:

380.

Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising

Rowles, Daniel.

Format:

Books

Publication Date

2014

Excerpt:

advertising / Rowles, Daniel.

Available: Copies:

381.

Marketing communication : an integrated approach

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Excerpt:

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

Available: Copies:

382.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2014

Excerpt:

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

Available: Copies:

383.

Handbook of public relations

Skinner, J. C. (J. Chris)

Format:

Books

Publication Date

2013

Excerpt:

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

Available: Copies:

384.

Media planning & buying in the 21st century

Geskey, Ronald D.

Format:

Books

Publication Date

2013

Excerpt:

Advertising media planning.

Available: Copies:

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