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1. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
, including: International advertising Campaign evaluation The changing role of media planning in agencies, to
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2. 
Cover image for Surviving the SA media : building bridges to make the media more accessible
Surviving the SA media : building bridges to make the media more accessible
Surviving the SA media : building bridges to make the media more accessible
by 
Scher, Marion.
Format: 
Books
Publication Date 
2009
Excerpt: 
communication and the media -- Social media and what they mean to you -- Dealing with the international press
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