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Cover image for The 22 irrefutable laws of advertising (and when to violate them)
The 22 irrefutable laws of advertising (and when to violate them)
by 
Newman, Michael.
Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004301124.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004301124.html
Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004301124.html
Format: 
Books
Publication Date 
2004
Excerpt: 
) -- The Law of Irreverence (Jim Aitchison) -- The Law of Taste (Allen Rosenshine) -- The Law of Topicality
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