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Cover image for Consumer behavior & marketing strategy

Consumer behavior & marketing strategy

by

Peter, J. Paul.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018705451&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Publication Date

2010

Excerpt:

-- Introduction to affect and cognition -- Consumers' product knowledge and involvement -- Attention and

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Cover image for Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by

Peter, J. Paul.

Table of contents http://www.loc.gov/catdir/toc/mh041/2003071083.html
Publisher description http://www.loc.gov/catdir/description/mh051/2003071083.html

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Books

Publication Date

2005

Excerpt:

strategy -- 2. A framework for consumer analysis -- Sect. 2. Affect and cognition and marketing strategy

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3.

Cover image for Consumer behavior and marketing strategy

Consumer behavior and marketing strategy

by

Peter, J. Paul.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/98016996.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0707/98016996-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/98016996.html

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Books

Publication Date

1999

Excerpt:

A perspective on consumer behavior -- Affect and cognition and marketing strategy.

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