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61.

Cover image for Key marketing metrics : the 50+ metrics every manager needs to know

Key marketing metrics : the 50+ metrics every manager needs to know

by

Farris, Paul W.

Table of contents http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html
Table of contents http://www.gbv.de/dms/zbw/58325909X.pdf

Format:

Books

Publication Date

2009

Excerpt:

Marketingmanagement

Available: Copies:

62.

Cover image for Marketing management and strategy

Marketing management and strategy

by

Doyle, Peter, 1943-2003.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2002

Excerpt:

Marketingmanagement.

Available: Copies:

63.

Cover image for Strategic market management

Strategic market management

by

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix07/2001026190.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2001026190.html

Format:

Books

Publication Date

2001

Excerpt:

Marketingmanagement.

Available: Copies:

64.

Cover image for Marketing management : knowledge and skills

Marketing management : knowledge and skills

by

Peter, J. Paul.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html

Format:

Books

Publication Date

2001

Excerpt:

Marketingmanagement.

Available: Copies:

65.

Cover image for Marketing management

Marketing management

by

Kotler, Philip.

Format:

Books

Publication Date

2000

Excerpt:

Marketingmanagement.

Available: Copies:

66.

Cover image for Kotler on marketing : how to create, win, and dominate markets

Kotler on marketing : how to create, win, and dominate markets

by

Kotler, Philip.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/98043626-s.html
Table of contents http://lcweb.loc.gov/catdir/toc/98-43626.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/98043626.html
Publisher description http://catdir.loc.gov/catdir/description/simon031/98043626.html

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Books

Publication Date

1999

Excerpt:

Marketingmanagement.

Available: Copies:

67.

Cover image for Marketing management : a European perspective

Marketing management : a European perspective

by

Norgan, Susan.

Format:

Books

Publication Date

1994

Excerpt:

Marketingmanagement.

Available: Copies:

68.

Cover image for Direct marketing management

Direct marketing management

by

Roberts, Mary Lou.

Table of contents http://www.gbv.de/dms/bowker/toc/9780132147842.pdf

Format:

Books

Publication Date

1989

Excerpt:

Marketingmanagement.

Available: Copies:

69.

Cover image for Marketing management : a strategic planning approach

Marketing management : a strategic planning approach

Marketing management : a strategic planning approach

by

Buell, Victor P.

Format:

Books

Publication Date

1984

Excerpt:

Marketingmanagement

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