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MARKETING TOURISM AND HOSPITALITY : concepts and cases.
by
GEORGE, RICHARD.
Format:
Books
Publication Date
2021
Excerpt:
tourism and hospitality products -- 11. Designing the tourism and hospitality promotions mix -- 12
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Integrated marketing communication
Integrated marketing communication
by
Van Heerden, Neels, 1957-
EBSCO
https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site
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Publication Date
2019
Excerpt:
Sales promotion.
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