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Cover image for The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Available: Copies:
Cover image for Market segmentation : how to do it and how to profit from it
Market segmentation : how to do it and how to profit from it
Market segmentation : how to do it and how to profit from it
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2012
Available: Copies:
Cover image for Marketing plans : a complete guide in pictures
Marketing plans : a complete guide in pictures
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2012
Available: Copies:
Cover image for Marketing : a complete guide in pictures
Marketing : a complete guide in pictures
Marketing : a complete guide in pictures
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2011
Available: Copies:
Cover image for Marketing accountability : a new metrics model to measure marketing effectiveness
Marketing accountability : a new metrics model to measure marketing effectiveness
Marketing accountability : a new metrics model to measure marketing effectiveness
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2011 2009
Available: Copies:
Cover image for Marketing plans for service businesses : a complete guide
Marketing plans for service businesses : a complete guide
Marketing plans for service businesses : a complete guide
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2011
Available: Copies:
Cover image for Creating powerful brands.
Creating powerful brands.
Creating powerful brands.
by 
De Chernatony, Leslie, 1953-
Format: 
Books
Publication Date 
2011
Available: Copies:
Cover image for Malcolm McDonald on marketing planning : understanding marketing plans and strategy
Malcolm McDonald on marketing planning : understanding marketing plans and strategy
Malcolm McDonald on marketing planning : understanding marketing plans and strategy
by 
McDonald, Malcolm.
Table of contents http://www.loc.gov/catdir/toc/fy0803/2007037090.html
Format: 
Books
Publication Date 
2008 2007 2002
Available: Copies:
Cover image for Marketing plans : how to prepare them, how to use them
Marketing plans : how to prepare them, how to use them
Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2007
Available: Copies:
Cover image for Marketing plans for service businesses : a complete guide
Marketing plans for service businesses : a complete guide
Marketing plans for service businesses : a complete guide
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2006
Available: Copies:
Cover image for Marketing : a complete guide in pictures
Marketing : a complete guide in pictures
Marketing : a complete guide in pictures
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2004
Available: Copies:
Cover image for Market segmentation : how to do it, how to profit from it
Market segmentation : how to do it, how to profit from it
Market segmentation : how to do it, how to profit from it
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2004
Available: Copies:
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