26 Results
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Cover image for Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
information processing theory in advertising -- Socio-cultural theory in advertising -- Levels of explanation
Available: Copies:
by 
Cunningham, Nicole.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- 13. Promotions in the marketing mix -- 14. Advertising, public relations and sales promotion -- 15
Available: Copies:
Cover image for Organizational crisis communication
by 
Frandsen, Finn, 1956- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Communication in organizations.
Available: Copies:
Cover image for Exploring public relations : global strategic communication
by 
Tench, Ralph, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Exploring public relations : global strategic communication / Tench, Ralph, author.
Available: Copies:
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
Communication in marketing.
Available: Copies:
Cover image for Pathways to public relations : histories of practice and profession
by 
St. John, Burton, 1957-
Format: 
Books
Publication Date 
2014
Excerpt: 
Routledge new directions in public relations & communication research.
Available: Copies:
Cover image for Managing corporate communication : a cross-cultural approach
by 
Gambetti, Rossella.
Format: 
Books
Publication Date 
2013
Excerpt: 
Communication in organizations -- Cross-cultural studies.
Available: Copies:
Cover image for The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Marketing in the digital age. Internet marketing ; Social media marketing ; Mobile marketing ; Databases for
Available: Copies:
Cover image for Handbook of comparative communication research
by 
Esser, Frank, 1966-
Format: 
Books
Publication Date 
2012
Excerpt: 
International Communication Association (ICA) handbook series
Available: Copies:
Cover image for International news in the digital age : East-West perceptions of a new world order
by 
Clarke, Judith.
Format: 
Books
Publication Date 
2011
Excerpt: 
International news in the digital age : East-West perceptions of a new world order / Clarke, Judith.
Available: Copies:
Cover image for Communicating social change : structure, culture, and agency
by 
Dutta, Mohan J.
Format: 
Books
Publication Date 
2011
Excerpt: 
Communication in international relations.
Available: Copies:
Cover image for The Routledge handbook of health communication
by 
Thompson, Teresa L.
Format: 
Books
Publication Date 
2011
Excerpt: 
Communication in medicine -- Handbooks, manuals, etc.
Available: Copies: