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To analyse the perceived attitude of Bankmed medical scheme members, age 18-30 years, towards the medical aid within the framework of the Censydiam model

Branding in Ponzi Investment Scheme

The effects of rebranding the celebrity brand, using Miley Cyrus as a case study

To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumers

Gender based programmes final report

Music and its relevance to brand personality amongst the female youth market

An investigation into how to change the negative perception of the taxi industry that has been portrayed by media

She is more than the red light

Selfies : an opportunity for personal branding through immediate visual communication on Facebook

Sprouting minds create deep roots : an investigation into the potential for prolonged eco-centric practices, through early enlightment

Long boarding and PEG : integrated brand communication tools and their effectiveness in growing a brand

Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage