Search Results for Consumer Behavior.

The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchids

The consumer decision journey of a Varsity College student the moment of truth

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

Alcohol affair : the influence of experiential marketing on purchase behaviour

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

The artist as a physical brand : do audiences have a reaction to artists' dress attire?

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials