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Cover image for An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall
An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall
An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall
by 
Mbatha, Lethukuthula Ayanda.
Format: 
Manuscript
Publication Date 
2015
Available: Copies:
Cover image for An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015
An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015
Cover image for Evaluating the success of real-time content marketing on twitter during live sporting events
Evaluating the success of real-time content marketing on twitter during live sporting events
Evaluating the success of real-time content marketing on twitter during live sporting events
by 
Rangasamy, Rikashni.
Format: 
Manuscript
Publication Date 
2015
Available: Copies:
Cover image for E-commerce
E-commerce
E-commerce
by 
Agnelli, Ana Lucia.
Format: 
Manuscript
Publication Date 
2015
Available: Copies:
Cover image for Alcohol affair : the influence of experiential marketing on purchase behaviour
Alcohol affair : the influence of experiential marketing on purchase behaviour
Alcohol affair : the influence of experiential marketing on purchase behaviour
by 
Matsolo, Sibongiseni.
Format: 
Manuscript
Publication Date 
2015
Available: Copies:
Cover image for Leveraging customer service to build brand equity
Leveraging customer service to build brand equity
Leveraging customer service to build brand equity
by 
Withers, Neil Ian.
Format: 
Manuscript
Publication Date 
2015
Available: Copies:
Cover image for Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspective
Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspective
Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspective
by 
Prinsloo, Megan.
Format: 
Manuscript
Publication Date 
2015
Available: Copies:
Cover image for Social enterprise brands within a South African context
Social enterprise brands within a South African context
Social enterprise brands within a South African context
by 
Kruger, Japie.
Format: 
Manuscript
Publication Date 
2015
Available: Copies:
Cover image for Social media and best practice : the consumer-brand relationship
Social media and best practice : the consumer-brand relationship
Social media and best practice : the consumer-brand relationship
by 
Maw, Yan Aung.
Format: 
Manuscript
Publication Date 
2015
Available: Copies:
Cover image for A study of brand memorability and engagement at the South African music festival Oppikoppi
A study of brand memorability and engagement at the South African music festival Oppikoppi
A study of brand memorability and engagement at the South African music festival Oppikoppi
by 
Agar, Gareth.
Format: 
Manuscript
Publication Date 
2015
Available: Copies:
Cover image for To analyse awareness of the Clarks female brogues among black female professionals in South Africa, within the framework of Aaker's brand identity model
To analyse awareness of the Clarks female brogues among black female professionals in South Africa, within the framework of Aaker's brand identity model
Cover image for What is the South African 'hipster' tribe really?
What is the South African 'hipster' tribe really?
What is the South African 'hipster' tribe really?
by 
Cabeleira, Stacey.
Format: 
Manuscript
Publication Date 
2015
Available: Copies:
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