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Brand identity : the evaluation of Shoprite brand's identity vs brand image

Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testing

An investigation of the level of reputational impact that Nike's sponsorship of Oscar Pistorius has had on its primary target audience of athletes in South Africa

An analysis of the evolving implementation of social media in positioning a brand campaign : case study : the Coca Cola Company 'Share a Coke' campaign

Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002

An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

Evaluating the success of real-time content marketing on twitter during live sporting events

E-commerce

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

The importane of technology in traditional and online travel agencies in South Africa