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Attitude of female consumers towards celebrity endorsers & it's influence on the purchase intention of the Revlon cosmetics brand

The artist as a physical brand : do audiences have a reaction to artists' dress attire?

Could the black diamond spending culture have an impact on a brand's health?

The eye of the driver : an analysis of what men and women see in luxury cars

The impact of a city brand on the perceptions of its creative sector

Does crime deter local tourists from visiting Johannesburg?

What impact do grassroots soccer programs, provided by non government organisations (NGO's) have on the overall development of underprivileged children?

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

Reputation management and brand equity in public high schools within the Gauteng province : an investigation

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity

An investigation on establishing and developing a new brand within the South African jewellery industry

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials