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Celebrity endorsement as a persuasive technique for advertisers in South Africa

Put your money where your map is : the analysis of female buying trends within the economic downturn over two square kilometres

Digital design UX

New wave typography

Exploring the role of metropolitan open space systems in building meaningful city brands : a D'MOSS Case Study

An investigation of how contemporary South African fashion designers communicate creative brand storytelling and brand aesthetics

The role of brand purpose in talent acquisition : an exploration of best practices in South Africa

Queer marginality and planning for brand resonance : a qualitative critique of the South African advertising industry

Design matters : a brand, its personality and the workspace

The development of a framework for postgraduate studies in communication design

An exploration of consumer tribes and their role in strategic brand communication

Gender stereotypes in equestrian clothing brands a quantitative cross-sectional study exploring brand gender with regards to brand image of equestrian clothing brands