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South Africa's political economy : the brand state of our nation

Beyond celebrity endorsement

The evolution of black branding and the death of brand loyalty

Technotrends : an autoethnographic journey on the digital customer engagement of the South African brand, Mr Price

The art of branding : a cross-country comparative study of two contemporary art galleries

Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equity

A smokers choice : exploring the relationship between South African students and their cigarette brands

Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

Scratching your name

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

Brand identity match making : an investigation into the method of recruiting by Cape Town employment agendas to find like-minded employees to fit the employer's brand identity