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IIE
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Cover image for Patriotic advertising : illusion or reality?
Patriotic advertising : illusion or reality?
Patriotic advertising : illusion or reality?
by 
Swart, Elsje.
Format: 
Manuscript
Publication Date 
2013
Available: Copies:
Cover image for An investigation into the science of an emotive brand program, 23 plus one, to encourage internal brand engagement as a fundamental brand building principle
An investigation into the science of an emotive brand program, 23 plus one, to encourage internal brand engagement as a fundamental brand building principle
Cover image for Singletrack : brand love in the SA mountain bike scene
Singletrack : brand love in the SA mountain bike scene
Singletrack : brand love in the SA mountain bike scene
by 
Van der Merwe, Dominique.
Format: 
Manuscript
Publication Date 
2013
Available: Copies:
Cover image for Cape Town TV's efforts to be seen : an exploration on how Cape Town TV can best capitalise on joining DStv
Cape Town TV's efforts to be seen : an exploration on how Cape Town TV can best capitalise on joining DStv
Cape Town TV's efforts to be seen : an exploration on how Cape Town TV can best capitalise on joining DStv
by 
Nkwazi, Jurina.
Format: 
Manuscript
Publication Date 
2013
Available: Copies:
Cover image for The impact of dual income relationships on the perception of men's image
The impact of dual income relationships on the perception of men's image
The impact of dual income relationships on the perception of men's image
by 
Barry, Courtney Amber.
Format: 
Manuscript
Publication Date 
2013
Available: Copies:
Cover image for Promoting sustainable transportation through the integration of cycling with public transit in the Cape Town CBD
Promoting sustainable transportation through the integration of cycling with public transit in the Cape Town CBD
Promoting sustainable transportation through the integration of cycling with public transit in the Cape Town CBD
by 
Duncan, Thomas.
Format: 
Manuscript
Publication Date 
2013
Available: Copies:
Cover image for Exploring the role of nostalgic brand communication in the Afrikaner market
Exploring the role of nostalgic brand communication in the Afrikaner market
Exploring the role of nostalgic brand communication in the Afrikaner market
by 
Abrahamse, Kaylie.
Format: 
Manuscript
Publication Date 
2013
Available: Copies:
Cover image for Expertise you can trust : facilitating the alignment of outsourced physicians and Mediclinic Cape Town
Expertise you can trust : facilitating the alignment of outsourced physicians and Mediclinic Cape Town
Expertise you can trust : facilitating the alignment of outsourced physicians and Mediclinic Cape Town
by 
Lamont, Chantel.
Format: 
Manuscript
Publication Date 
2013
Available: Copies:
Cover image for Advertisements and branding have a direct effect on people's perceptions about brands : a query into the effects and influences on stereotypical families in modern societies
Advertisements and branding have a direct effect on people's perceptions about brands : a query into the effects and influences on stereotypical families in modern societies
Cover image for A grounded theory approach to applying change management principles to the rebranding process
A grounded theory approach to applying change management principles to the rebranding process
A grounded theory approach to applying change management principles to the rebranding process
by 
Tempel, Mignon.
Format: 
Manuscript
Publication Date 
2013
Available: Copies:
Cover image for Intangible made tangible
Intangible made tangible
Intangible made tangible
by 
Fisher, Lauren.
Format: 
Manuscript
Publication Date 
2013
Available: Copies:
Cover image for Advertising through the extreme
Advertising through the extreme
Advertising through the extreme
by 
Thomson, Emma.
Format: 
Manuscript
Publication Date 
2013
Available: Copies:
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