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Barbie : from a friend to a friend

What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa

Determine the role and effect a brand champion has on a company's brand equity in the aviation industry

Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN

Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case study

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

No press is bad press : exploring the effect of controversial advertising on brand image

Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores

Exploring of the use of design thinking by Cape Town based organisations

"Kardashian Khaos!" personal branding : turning people into brands

Rapper Slash brand : an analysis of the relationship between hip-hop artists and brands /Patrick Bukasa.

Red Bull's "Superman Seat Grab" over the South African energy drink market