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How does challenger brand thinking enhance strategic sport sponsorship

The effect of Msjour colour themes used in a retail environment, with regards to the intended perception of that particular brand's personality

Should the Vega brand be trusted?

A critical analysis of how premium automoblie manufacturer such as Audi and BMW attempt to create loyal customers during 2008/2009 economic crisis

This paper addresses the health of brand Zimbabwe by assessing the colonial heritage of the country, and how this ploticla forve has affected national identity, reputation and leadership structures

Club or sponsor : who is the true beneficiary in football with regards to sponsorship deals?

How does a brand go about implementing corporate social responsibility to positively leverage customer based brand equity

The signifance of the information age and new media in modern day South African society and the implication it may have in the propagation of brands online

How does the 2008/2009 financial crisis affect Woolworths Food and what can other premium food retailers learn from its example?

How Nike did it : Nike sparking innovations through empathic design : a case study

Art & design theory and research anthology

Art & design theory and research anthology