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An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviour

Tween time : a peak into the playground

Exploratory study into the impact of sensory branding for common household product categories

Future predictions of television advertising revenue generation

The future of television advertising lies in branded television

The use of personal branding in the property sales market to improve property sales : the Chas Everitt Midrand case

Is a bird on the shelf worth bucks for the brand?

Radio as a branding tool : the illiterate consumer's perspective

The connection between creativity and effectiveness in television advertising

Drivers of re-branding

A Moyo case study : identifying key activities which drive a positive brand image

Building brand equity : has stereotyping of black women in advertising helped build brand equity in South Africa