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A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

What public perceptions exist, and how they differ to the intended message (brand image vs brand identity) of small challenger brands in the jewellery industry, which could create barriers to market entry?

The effect of corporate rebranding : National Lotteries Commission perspective

The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sport

Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intent

The effects of internal branding on medical representative in leading pharmaceutical company in South Africa

To evaluate the effects (positive or negative) that user focused websites designs can have on brand loyalty within the hospitality industry

Petroleum companies are the entithesis of environmental sustainability : can a petroleum company become an environmentally sustainable ...

Exploring Marie Claire's use of Twitter as a brand relationship tool during the R30 per day scandal : a case study

The influence of street culture on emerging brands with specific reference to Thesis Lifestyle brand in Soweto

Evaluate the effect on brand equity when rebranding the corporate visual identity of sports footwear manufactures

Exploring the influence of brand aestethics on consumers' image of the Woolworths brand