Search Results for

Shopper marketing in South Africa

Are international fashion retailers taking aim at Mr Price based brand equity?

An exploratory study [to] determine how Mr Price used bloggers to produce branded content to build brand equity

To explore the relationship between employee perceptions and brand equity : case study Mondelez International

The effect of organisational culture and structure on creativity within the advertising industry

The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategy

The effective communication of the Botswana tourism industry by Botswana Tourism Organisation according to industry experts

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

The 21st century food market vendor

Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries

A descriptive mixed method investigation into the effects of the 2015/2016 student protests on the University of Cape Town (UCT) as a brand

A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban women