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This is PR : the realities of public relations

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Title:
This is PR : the realities of public relations
Author:
Newsom, Doug.
ISBN:
9781133307617

9781111836832
Personal Author:
Newsom, Doug.
Edition:
11th ed., international ed.
Publication Information:
Australia : Wadsworth Cengage Learning, ©2013.
Physical Description:
xiv, 369 pages : illustrations ; 26 cm.
Series:
Wadsworth series in mass communication and journalism

Wadsworth series in mass communication and journalism.
Subject Term:
Public relations.

Communication in marketing.
Added Author:
VanSlyke Turk, Judy.

Kruckeberg, Dean.
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