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Massclusivity & co-branding in the retail fashion industry

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

The role media plays in portraying South African youth and influencing the public on youth

Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the challenge of new media

Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africa

What is the impact of the branding strategy of His People City Bowl Christian Church on the perceptions of their target audience?

How does challenger brand thinking enhance strategic sport sponsorship

De-lux : an investigation into the devaluation of luxury products, brands and consumer perceptions

Rules, what rules? : in modern graphic design there are number of rules in terms of style, layout and typography : postmodernism brought about a reaction against modernism dismissing all its rules and boundaries, also comparing a modernist brand to a post modern brand

Hannibal rising

(R)evolution : how to create a high performance organisation