11 Results
00000000000IIE
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business
Available: Copies:
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
-- Marketing in emerging and developing countries-- Services marketing-- Business-to-business marketing
Available: Copies:
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Behavior -- 6. Business Markets and Business Buyer Behavior -- Part 3 Desingning a Customer Value
Available: Copies:
Cover image for Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Addressing competition and driving growth -- Setting product strategy -- Designing and managing services
Available: Copies:
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business
Available: Copies:
Cover image for Social media explained : untangling the world's most misunderstood business trend
by 
Schaefer, Mark W.
Format: 
Books
Publication Date 
2014
Excerpt: 
Social media explained : untangling the world's most misunderstood business trend / Schaefer, Mark
Available: Copies:
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business
Available: Copies:
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the
Available: Copies:
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning
Available: Copies:
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
-- Pricing objectives and policies -- Price setting in the business world -- Developing innovative marketing
Available: Copies: