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Cover image for Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy
Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy
Cover image for A study of exercise involvement and wellness and its potential in enhancing or shifting human values and brand identity amongst employees of different organisations
A study of exercise involvement and wellness and its potential in enhancing or shifting human values and brand identity amongst employees of different organisations
Cover image for A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa
A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa
Cover image for To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa
To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa
To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa
by 
Cunningham, Ashleigh
Format: 
Manuscript
Publication Date 
2016
Available: Copies:
Cover image for The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry
The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry
Cover image for A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customers
A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customers
Cover image for Leveraging thought leadership through social media to build brand equity for fitness brands
Leveraging thought leadership through social media to build brand equity for fitness brands
Leveraging thought leadership through social media to build brand equity for fitness brands
by 
Kampmann, Beatrice.
Format: 
Manuscript
Publication Date 
2016
Available: Copies:
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Available: Copies:
Cover image for Experiential marketing : secrets, strategies, and success stories from the world's greatest brands
Cover image for The how-to of building : practical building guide
The how-to of building : practical building guide
The how-to of building : practical building guide
by 
Alexander, Gordon (Building expert), author, editor-in-chief.
Format: 
Books
Publication Date 
2016
Available: Copies:
Cover image for Adaptive web design : crafting rich experiences with progressive enhancement
Adaptive web design : crafting rich experiences with progressive enhancement
by 
Gustafson, Aaron, author.
Format: 
Books
Publication Date 
2016
Available: Copies:
Cover image for Advertising and integrated brand promotion
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