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E-commerce success in South Africa : the evolution of the Kalahari.com brand and the accompanying strategies that contributed to its long- term success

The creative direction of TV adverts in luxury car brands in comparison to economy class car brands subsequent to the 2008 global economic recession

Social media and brand wareness

The non-profit brand : exploring the discordance between brand promise and brand building education-based non-profit organisations of South Africa

Winning is silver, branding is gold : an investigation of professional triathletes personal brand management

What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plascon

Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

BFF*? : a study exploring the complementary relationship between print magazines and the new media counterparts

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?

Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries

Barbie : from a friend to a friend