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An exploration of the concept of New Marketing and how it is changing the business world

Fit, fabulous and probably fake : the influence of Instagram on women's self-perception and self-worth

Game your campaign : what marketers can learn from educators : creating a 'game to market' model for the development of marketing campaigns, based on pedagogical approaches to gamification

HBO's 'Game of Thrones' : empowerment vs objectification of women

The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africa

Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africa

An investigation into American Apparel's identying [sic] as a socially conscious fashion brand and how this can be replicated in South Africa

An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Town

Jungle fever : an investigation of the generational perceptions of interracial relationships in South Africa and how these relationships are portrayed in South African cinema vs the reality of these relationships

The lady and the wine : how can 'multi-focal' farms enhance engagement to build positive brand-customer relationships around lifestyle experiences?

Laugh it off : a healthy brand analysis

Lights, camera, township : the authenticity of the LaGuGu Township Tour, seen through a Nikon lens