by
Kelley, Larry D., 1955- author.
Format:
Books
Publication Date
2023
Excerpt:
Asia - Discussion questions to foster engagement and understanding A highly regarded new edition, this
by
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format:
Books
Publication Date
2015
Excerpt:
promotion, this edition combines a solid understanding of advertising strategy and important theory with
by
Kelley, Larry D., 1955-
Format:
Electronic Resources
Publication Date
2015
Excerpt:
-to-earth approach, and real-world business examples. Several new chapters have been added to the fourth edition