6 Results
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Cover image for Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
communication in action, suggested further reading, and practice test questions. Instructors will find an
Available: Copies:
Cover image for Youthnation : building remarkable brands in a youth-driven culture
by 
Britton, Matt, 1975-, author
Format: 
Books
Publication Date 
2015
Excerpt: 
thoughts, strategies, and brass tacks advice for putting it into action.Use New-Gen psychographics to
Available: Copies:
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
chapter concepts into action. This clearly written text brings a solid understanding of advertising
Available: Copies:
by 
Tag, Nancy R.
Format: 
Books
Publication Date 
2012
Excerpt: 
Facilitated Critique---Dewar's -- The Concept: AKA "The HOW" -- The Concept in Action: A Facilitated Critique
Available: Copies:
Cover image for Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2005
Excerpt: 
expansion, you get 30 action plans via guerrilla marketing tips, methods, ideas, and values - where the
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Cover image for Advertising communications & promotion management
by 
Rossiter, John R.
Format: 
Regular print
Publication Date 
1997
Excerpt: 
Audience Selection and Action Objectives -- 4. Behavioral Sequence Model for Specific Targeting -- 5
Available: Copies: