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Cover image for Marketing communications
Marketing communications
by 
Egan, John, 1952- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Marketing communications / Egan, John, 1952- author.
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Cover image for Advertising creative : strategy, copy, and design
Advertising creative : strategy, copy, and design
by 
Altstiel, Tom, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Advertising creative : strategy, copy, and design / Altstiel, Tom, author.
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Cover image for Digital storytelling for brands
Digital storytelling for brands
by 
Tombleson, Bridget, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Digital storytelling for brands / Tombleson, Bridget, author.
Available: Copies:
Cover image for Strategic creativity : a business field guide to advertising, branding, and design
Strategic creativity : a business field guide to advertising, branding, and design
by 
Landa, Robin, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Landa, Robin, author.
Available: Copies:
Cover image for Advertising & promotion
Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Advertising & promotion / Hackley, Christopher E., author.
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Cover image for Principles of strategic communication
Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Principles of strategic communication / Holtzhausen, Derina Rhoda, author.
Available: Copies:
Cover image for Strategic brand management
Strategic brand management
by 
Chernev, Alexander, author
Format: 
Books
Publication Date 
2020
Excerpt: 
Strategic brand management / Chernev, Alexander, author
Available: Copies:
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Advertising and integrated brand promotion / O'Guinn, Thomas C., author.
Available: Copies:
Cover image for Advertising & IMC : principles & practice
Advertising & IMC : principles & practice
by 
Moriarty, Sandra E. (Sandra Ernst), author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Advertising & IMC : principles & practice / Moriarty, Sandra E. (Sandra Ernst), author.
Available: Copies:
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Belch, George E. (George Edward), 1951- author.
Available: Copies:
Cover image for Advertising creative : strategy, copy, design
Advertising creative : strategy, copy, design
by 
Altstiel, Tom, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Advertising creative : strategy, copy, design / Altstiel, Tom, author.
Available: Copies:
Cover image for The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
by 
Barry, Pete (Pete S.), author.
Format: 
Books
Publication Date 
2016
Excerpt: 
, strategies and campaigns / Barry, Pete (Pete S.), author.
Available: Copies:
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